Director :: Beauty Brands Strategy
Jessica joined Intrepid in July 2021 with nearly 10 years of experience in the beauty and wellness industry. Jessica is responsible for actively identifying new opportunities within the beauty and personal care industry and, more broadly within, the consumer sector, and working with entrepreneurs and brands to help them refine their strategy and realize their market potential. She initially made her mark within the consumer sphere as a beauty journalist. She analyzed trends and documented milestone launches. She has also served as an adviser to both buy-side and sell-side financial firms and strategics on industry conditions and competitive landscape.
Prior to joining Intrepid, Jessica served as the Executive Beauty Editor at Conde Nast’s Allure magazine. She leveraged her keen sense for beauty trend forecasting, writing and editing beauty news, in-depth scientific reports, and celebrity profiles. A passionate advocate for diversity, Jessica also expanded the inclusion of culturally diverse brand founders, personalities, and businesses in the print magazine and founded and led the first-ever Conde Nast Latinx Employee Resource Group.
Jessica is a certified aromatherapist (AT) by the New York Institute of Aromatherapy, where she studied fundamentals of ingredient chemistry and product formulation. Her work has appeared in Women’s Health, Elle, Vogue Japan, Brides, Brides UK, and Prevention. She has been nominated for multiple awards for her work, including a Skin Cancer Foundation Media Award and a Fragrance Foundation Perfume Editorial of the Year Award. She was also named to Folio’s 30 Under 30 Awards for media professionals in 2016.
A native Angeleno, Jessica remains devoted to championing diversity and giving back to her community by volunteering with the Congressional Hispanic Caucus Institute as a scholarship reviewer and the USC chapter of Pi Beta Phi Women’s Fraternity as an alumni advisor. Other pursuits include logging Delta SkyMiles, sourcing rare vintage clothing, and rooting for the Mexican national team in soccer.