Private Equity Fuels Continued M&A in Insights & Data Analytics

Intrepid is pleased to announce the launch of its Insights & Data Analytics sector focus, which will be dedicated to M&A and capital advisory services for entrepreneurs, founders, private equity firms, and global corporations operating in the market research, consumer insights, and data analytics industry.

This sector focus is part of our Digital Media practice and will cover traditionally defined service based organizations that sell research to corporate insights departments, as well as, analytics businesses whose areas of expertise and specialization reflect the breadth of the expanding research industry, like data analytics, strategic consulting services, technology services and platforms, and market, opinion, social and survey research.

Intrepid enjoys a rich history and deep expertise in the sector. Among other notable transactions, we advised Lieberman Research Worldwide (LRW) on its recapitalization with Tailwind Capital, Kelton Global on its sale to LRW/Tailwind Capital, and Datassential on its growth investment from Spectrum Equity. The launch of this dedicated sector focus is a continuation and formalization of the work we have done in the industry.


To view the full industry report, click here.

The areas we will cover will be organized according to the Greenbook Market Leaders Industry Segments:

  • Full-service agencies
  • Field services agencies
  • Strategic consultancies
  • Data and analytics providers
  • Technology providers

To mark the launch of this sector focus, our team is excited to share the inaugural edition of Intrepid’s Insights & Data Analytics M&A Report, which will be published on a quarterly basis. The purpose of this report is to explore industry trends that impact M&A, highlight key transactions and active industry acquirers, and share our views on valuation and capital trends in the industry.

We are excited about the robust backlog of opportunities and strong interest among acquirers for high-quality assets in this sector of the economy.