Leading Custom Market Research and Data Analytics Company Obtains a Majority Investment from Tailwind Capital
Intrepid today announced that it served as exclusive financial advisor to Lieberman Research Worldwide (LRW), a custom market research and data analytics company, on its private equity recapitalization. LRW obtained a majority investment from Tailwind Capital, a private equity firm founded in 2003 that invests in middle-market companies with revenues in the $50 million to $200 million range. Tailwind currently manages more than $2 billion of committed equity capital.
CEO and Chairman of LRW Dave Sackman said: “Intrepid’s team executed a robust process, generating widespread interest. We’re excited about future opportunities with our new partners.” LRW is recognized as one of 10 most innovative firms in its industry and it is one of the 25 largest marketing research firms in the world. LRW provides data-driven consulting services to management teams of top global brands on issues such as strategy, branding, communications, new product development, and customer experience. In partnership with Tailwind, LRW’s management team will build on its existing Pragmatic Brain Science, virtual reality, social media analytics and big data solutions. “We’re thrilled with the results we were able to obtain for our client and look forward to their continued success,” said Jim Freedman, Managing Director and Chairman of Intrepid.
LRW leverages its unique “so what?®” consulting model, sophisticated marketing science capabilities and recent innovations in Pragmatic Brain Science® to deliver real business impact for their clients across a wide range of industries, including entertainment, pharmaceutical, technology, consumer packaged goods, healthcare, retail, food service, financial and business services, automotive, and many more. Founded in 1973, LRW is headquartered in Los Angeles with more than 400 employees in Los Angeles, Orange County, Chicago, Philadelphia, New York and London.
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About Intrepid Investment Bankers
Intrepid Investment Bankers provides M&A, capital raising and strategic advisory services to entrepreneurs and middle-market companies in various industry sectors. Our heritage, rooted in our founders’ successful 35-year history, breeds a culture that embraces teamwork, tenacity and creativity to win big for our clients. We believe that every company has an entrepreneurial passion that drives it and a story that defines it. Our team delivers results through skillful positioning of the client’s story and relentless execution. Based in Los Angeles, Intrepid augments its international capabilities through active membership in M&A International, an exclusive global alliance of M&A advisory firms.