Intrepid today announced that it served as exclusive financial advisor to Ad Exchange Group, LLC, a leading provider of performance marketing solutions, on its growth financing with Union Bank. Founded in 2013 by Peter Nguyen, the company’s proprietary, comprehensive eCommerce platform connects consumer brands with media buyers that seek to maximize the value of their advertising with publishers. Its end-to-end service offering includes inventory management, order fulfillment, and other vital online retail support services.
“Intrepid ran a highly effective process in a condensed timeframe, structuring and negotiating a transaction that will allow us to continue on our path to building the dominant performance marketing company,” said Peter Nguyen, Founder and CEO of Ad Exchange Group. “Intrepid’s tenacity and capital markets expertise enabled us to secure an attractive financing package with Union Bank, an institution aligned with our corporate culture and committed to our growth initiatives.”
“Ad Exchange Group is disrupting the digital marketing industry with its transformational performance-based technology platform and fully integrated end-to-end solutions,” stated Christopher Park, Managing Director and Head of Intrepid’s Software & Services practice. “We are thrilled to have partnered with Ad Exchange Group and expect the company to continue its remarkable growth and scale with its new banking partner.” 
Jonathan Zucker, Head of the Capital Markets Group at Intrepid further commented: “Ad Exchange Group operates in an ultra-competitive and rapidly-evolving industry, requiring nimble capital partners attuned to the needs of high-growth companies. We are pleased that as a result of our process, we were able to structure a transaction with Union Bank that will enable the company’s world-class management team to aggressively pursue its strategic plan.”
Ad Exchange Group is led by Founder and CEO Peter Nguyen, a prominent thought leader in the online marketing industry. In less than four years since founding the company, Peter and his team have built an industry-leading platform that facilitates the acquisition of approximately 10,000 new customers for its consumer product clients every single day.
Deal Team Contacts
Christopher Park, Managing Director and Head of Software & Services
Jonathan Zucker, Senior Vice President and Head of the Capital Markets Group
About Intrepid’s Software & Services Practice
Accessing capital and achieving a premium valuation requires a unique and disruptive idea, a scalable business model, vision for sustained growth, and strong execution. Intrepid’s Software & Services practice is an innovative and focused strategic advisory unit that has deep industry expertise assisting entrepreneurs, middle-market business owners and investors across key subsectors, including: SaaS, cloud computing, big data and analytics, tech-enabled business services, eCommerce, and digital media technologies. Our bankers take the time to understand a company’s business model and advise it in clearly defining and articulating its vision to the market.
About Intrepid’s Capital Markets Group
For more than 35 years, our principals have advised clients in capital transactions, leveraging their institutional investor relationships and expertise in managing competitive processes. Our team is committed to helping clients meet their capital needs through various structures that include equity, senior, structured and mezzanine debt.
Media Contact
Erica Gunn, Marketing Specialist