Intrepid announced today that it acted as the exclusive financial advisor to Every Man Jack on its majority growth investment from global investment firm The Carlyle Group (NASDAQ: CG).
Every Man Jack is one of the largest independent personal care and grooming brands formulated exclusively for men with a full range of body, hair, deodorant, beard, shave, and skincare products. Focused on naturally derived and plant-based ingredients, Every Man Jack offers affordable and accessible clean personal care and grooming alternatives, all without compromising on performance. A first mover in the natural category, Every Man Jack sells online and across major retail partners in the mass, natural, grocery, and drug channels in the U.S. and Canada. The investment by The Carlyle Group will help Every Man Jack accelerate its mission to deliver innovative, naturally derived personal care products to an increasing number of consumers and retailers globally.
“We selected Intrepid as our advisor due to their deep M&A experience in the personal care sector – but that was just the beginning,” said Ritch Viola, Founder and CEO of Every Man Jack. “The Intrepid team took the time to understand our brand, our business, and our personal goals. They rolled up their sleeves to support us at every stage of the process and ultimately found us the right partner in Carlyle. The Intrepid team far exceeded our expectations.”
“I met Ritch over five years ago and knew he was building an incredibly special brand,” said Steve Davis, Managing Director and Head of the Beauty & Personal Care practice at Intrepid. “His vision to bring high-quality, better-for-you, and affordable personal care products to the men’s market was ahead of its time and today is perfectly positioned at the intersection of so many fundamental demographic and societal shifts driving the natural and men’s personal care sectors.”
“We are grateful to have been a part of the Every Man Jack story and look forward to seeing what Ritch and his team will build in partnership with the global resources of The Carlyle Group,” Steve Davis continued. “Knowing Ritch and his team, they are just getting started.”