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Alliance Consumer Growth Invests in Pacifica Beauty

Alliance Consumer Growth (ACG) made a minority investment in Pacifica Beauty, a natural “better for you” beauty care brand.  Pacifica Beauty, founded in 1997 by wife and husband Brook Harvey-Taylor and Billy Taylor, offers a portfolio of vegan, cruelty-free beauty products spanning several categories including skin care, color cosmetics, body care, fragrance, hair care and nail care. Pacifica currently sells its products through Ulta, Target, Whole Foods and Sprouts, among others.

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According to the company, the investment will allow Pacifica to continue to invest in product development and expand distribution across the natural and mass markets.  This marks ACG’s third investment in the beauty care sector after taking minority investments in Tata Harper and NUDESTIX in 2015.

The investment also highlights strong interest in the natural beauty care sector following earlier acquisitions of Seventh Generation by Unilever, Bulldog Skincare by Edgewell and John Masters Organics by Permira.