Intrepid Spotlight | Decorated and Promotional Apparel Shines Bright Amidst the Broader Consumer M&A Market

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Despite a slowdown in deal activity and an uncertain economic outlook, the decorated and promotional apparel category remains a bright spot within the broader consumer discretionary market. Private equity firms are shifting investment appetite from DTC brands with high-growth profiles to B2B decorators with value-added services and defensible attributes. Furthermore, corporations in the sector continue to seek opportunities to acquire growth and expand capabilities, especially now that the expectations for organic growth are less confident due to the recessionary environment.


  • Key themes that will continue to drive growth and acquiror interest in the category
  • Review of the industry landscape and how it’s fueling consolidation
  • Overview of the growing number of private equity platforms
  • Observations of select transactions in the category