Iconic Hair Styling Brand Salon Grafix Is a Highly Complementary Addition to the High Ridge Brands’ Beauty Portfolio
Intrepid today announced that its client, Continental Fragrances, owner of the Salon Grafix hair styling brand, has been acquired by High Ridge Brands, a portfolio company of Brynwood Partners VI L.P.
Founded in 1998, Continental Fragrances is a leading marketer of hair care solutions best known for its iconic Salon Grafix Professional brand of premium, salon-quality hair styling products. Today, the company offers a portfolio of hair styling brands that, in addition to Salon Grafix, includes High Beams temporary spray-on hair colors and Healthy Hair Nutrition natural hair care and styling solutions, among others. The company’s products are widely distributed in leading retailers across the food, drug, mass and beauty channels throughout North America.
“Salon Grafix is a leader in the premium hair styling category and has been a mainstay on retailer shelves for over 15 years,” said Steve Davis, Managing Director and Head of the Beauty & Personal Care practice at Intrepid. “The premium positioning of the Salon Grafix brand is a terrific complement to the High Ridge Brands’ portfolio. Beauty and personal care is a core sector for Intrepid and we are proud to have played a part in the sale of an iconic brand like Salon Grafix.”
Intrepid is one of the most active mergers and acquisitions advisors in the Beauty & Personal Care sector. Our Beauty & Personal Care practice has a deep understanding of trends and value-drivers across the sector, ongoing dialogue with the acquirer and investor universe, and a proven track record of helping clients sell to global strategic acquirers and value-added private equity groups.