Intrepid today announced that it served as the exclusive financial advisor to Barrington Media Group (BMG) on receiving a significant investment from Fort Point Capital. Based in Shelton, Conn., BMG is a tech-enabled marketing agency that provides services to enterprises across a broad spectrum of end-markets, including insurance, consumer finance, consumer products, and medical products, among others. With an intense focus on data analytics and vertically integrated capabilities that include large-scale media buying and highly effective in-house creative, BMG delivers compelling ROI to its clients through campaigns placed across traditional television, audio, and direct mail media channels.
“Barrington has disrupted the direct response marketing landscape in recent years by bringing a highly quantitative, data-driven approach to traditional media channels. By leveraging its proprietary database and in-house analytics team, the company has established a strong track record of delivering an unparalleled return on marketing spend for their clients, allowing BMG to win larger clients and capture increased marketing budgets consistently. We believe the alignment with Fort Point Capital will allow the company to accelerate its growth through continued investments in people and technology,” said Brandon Quartararo, Managing Director and Head of the Digital Media practice at Intrepid. “Congratulations to the teams at Barrington and Fort Point for the beginning of what is sure to be an exciting partnership.”
“This is an exciting time for Barrington as we take the next step in our evolution. We believe Fort Point is the perfect partner for us to continue to deliver outsized results for our clients, and we see nothing but new opportunities for growth in this partnership,” said Peter Stavisky, Founder and CEO of Barrington. “It was a pleasure to work with Intrepid on the transaction – they were extremely tenacious in finding us the right partner and worked tirelessly to guide us through the process, becoming a true extension of our team.”
Based in Boston, Mass., Fort Point Capital is a private equity firm that invests in lower-middle-market, service-oriented companies in partnership with strong management teams.
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About Intrepid Investment Bankers
Intrepid provides M&A, capital raising and strategic advisory services to entrepreneurs and middle-market companies in various industry sectors. Our heritage breeds a culture that embraces teamwork, tenacity and creativity to help our clients win big. We believe that every company has an entrepreneurial passion that drives it and a story that defines it. Our team delivers results through skillful positioning and relentless execution. Based in Los Angeles, Intrepid augments its international capabilities through its active participation in Oaklins, an exclusive global alliance of M&A advisory firms.