Intrepid announced today that it served as the lead financial advisor to Lamark Media Group (Lamark), on securing a significant investment from TruArc Partners (TruArc). Based in Boca Raton, Fla., Lamark is an integrated marketing partner to the world’s most ambitious brands, that leverages integrated digital strategies to fuel growth. Lamark’s core mission is simple – to create extraordinary campaigns that yield measurable results for its clients. The company’s capabilities include strategy, media buying and optimization, lead generation, eCommerce, branding, Web design, digital auditing, and analytics along with several other marketing and creative services.
“We are excited to work with TruArc Partners to help accelerate our growth, expand our capabilities, and continue to grow our team, remaining focused on achieving positive results for our clients,” said Bryan Shetsky, Founder and CEO of Lamark. “Lamark and TruArc share a unified vision, and they have the resources, expertise, and collaborative mindset to be a great partner for us in the next phase of our business’s evolution.”
“We selected Intrepid as our advisor based on their expertise in performance marketing, M&A execution capabilities, and our personal relationship with the team,” said Jamie Elias, Partner at Trivest and head of TGIF, the firm’s non-control investment strategy. “Intrepid delivered an outstanding outcome with a transaction that positions Lamark for continued success. We wish the Lamark team the very best in their next chapter.”
Based in New York, NY, TruArc is a private equity firm focused on investing in middle-market companies in attractive sub-sectors across specialty manufacturing and business services. The TruArc investment team collaborates with its operating partners and portfolio management teams to create value through a transformational growth strategy led by organic or acquisition-driven growth.
Lamark previously received a minority investment from Trivest Partners (Trivest), a private equity firm exclusively focused on founder-led and family-owned businesses, in 2018. The Trivest Growth Investment Fund (TGIF) partners with founders of fast-growing businesses to help accelerate their growth.
Deal Team Contacts
About Intrepid’s Digital Media Practice
Intrepid’s Digital Media practice provides M&A advisory and capital raising services throughout the value chain, from emerging growth concepts to more established models to mature public companies. Our specialized investment banking team brings deep sector expertise across agency & marketing services, digital advertising, ecommerce & marketplaces, entertainment & content, events & B2B marketing, marketing technology, and traditional & online publishing. We provide clients with robust industry insight and experience as well as a strong network of prospective buyers, decision-makers and access to key investors.