Intrepid announced today that it acted as the exclusive financial advisor to Infinity Marketing Team on receiving a significant investment from and joining forces with Pico Far East Holdings (HKG:752). Infinity, headquartered in Culver City, Calif., is a leading experiential marketing, event, and promotion agency. Founded in 2002 by Chad Tons, Infinity has made the Event Marketer Top 100 Agencies “It List” for 16 consecutive years and has become one of the most sought after and fastest-growing marketing agencies in the world. Drawing from his experience as a brand manager for Nike and Adidas, Tons has built Infinity on the core tenets of creative inspiration, flawless execution, adherence to process and the idea that there are no boundaries and infinite possibilities.
“Infinity has done an incredible job of building a team and reputation that have won over some of the largest innovative clients who turned to the company for its award-winning, creative marketing activations in the industry. The company’s authenticity and service quality are rooted in its practice of bringing high-touch service and advice to its clients from day one of event planning through completion,” said Brandon Quartararo, Managing Director and Head of the Digital Media practice at Intrepid. “It was a pleasure to work with a team that worked every day to push the bounds of creativity. We feel that the company’s growth will only accelerate through its partnership with Pico.”
“I have been in the brand activation and experiential marketing industry my entire professional career and I am proud to see how far my team at Infinity has come,” said Chad Tons, Founder and CEO of Infinity. “We are a team of out-of-the-box thinkers, and we were looking for a business partner who could help us take Infinity to the next level. Intrepid was relentless in its search for such partner and they delivered in spades, becoming an extension of our team, supporting and guiding us through every step of the process. They brought us several suitors, with the best match culminating with Hong Kong-based Pico Far East Holdings, who not only expands our capabilities, but also takes our brand and services worldwide. We are delighted to have found someone who values our culture, creativity, and long-term vision as much as we do, and I can’t wait to bring these benefits to fruition through our strategic partnership.”
Infinity offers a broad array of services including large scale event production, mobile marketing tours, exhibits and environments, digital marketing, and strategic consulting. Their extensive experience provides clients with a “soup to nuts” offering, guiding clients from start to finish, consultation to execution. Infinity has worked with clients such as Hewlett Packard, Intel, and Uber to conduct world-renowned marketing activations at Coachella, Uber Elevate, and TwitchCon’s Omen Challenge.
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Intrepid provides M&A, capital raising and strategic advisory services to entrepreneurs and middle-market companies in various industry sectors. Our heritage breeds a culture that embraces teamwork, tenacity and creativity help our clients win big. We believe that every company has an entrepreneurial passion that drives it and a story that defines it. Our team delivers results through skillful positioning and relentless execution. Based in Los Angeles, Intrepid augments its international capabilities through its active participation in Oaklins, an exclusive global alliance of M&A advisory firms.