HUF Joins Forces With Altamont Capital Partners—Investment Will Help Build Infrastructure as Company Continues to Add New Product Categories and Grow Internationally
Intrepid today announced that it acted as exclusive financial advisor to HUF Distribution Corp. (HUF), a preeminent designer and marketer of branded skatelife and streetwear clothing. HUF received an investment from Altamont Capital Partners (ACP), a private investment firm based in the San Francisco Bay area with more than $1 billion in capital. ACP is focused on investing in middle-market businesses where it can partner with leading management teams to help its portfolio companies reach their full potential.
“We are thrilled that Intrepid found us a partner that not only aligns with our vision for HUF Worldwide, but that understands and appreciates our culture,” said Keith Hufnagel, HUF Founder and Partner. “ACP has significant experience in the industry and we like their approach to the partnership. I am more excited than ever about the future of HUF.”
“HUF is a highly respected and authentic brand in the marketplace. This entrepreneurial brand has become a leading purveyor of skateboard, streetwear, and sneaker goods worldwide,” said Brien Rowe, Managing Director and Head of the Apparel & Retail practice at Intrepid. “We were excited to have the opportunity to represent Keith, his team, and HUF’s shareholders.”
Founded in 2003, Los Angeles‐based HUF sells its branded apparel, footwear, hats, socks, and other accessories to more than 500 specialty retailers across the United States and can be found in more than 20 countries. Made by skateboarders for skateboarders, HUF represents not only a more refined and forward-thinking skateboard brand, but also any individual inspired by the vast array of countercultures that parallel skateboard mentality. The company also collaborates on limited edition items with culture icons, artists, and prominent brands such as Blondie, Snoop Dogg, Thrasher, Jansport, Diamond Supply Co., and Incase.
- Marvin Padilla, Managing Director and Head of the Apparel & Retail practice
- Shahriar Attaie, Vice President
About Intrepid Investment Bankers
Intrepid Investment Bankers provides M&A, capital raising and strategic advisory services to entrepreneurs and middle-market companies in various industry sectors. Our heritage, rooted in our founders’ successful 35-year history, breeds a culture that embraces teamwork, tenacity and creativity to win big for our clients. We believe that every company has an entrepreneurial passion that drives it and a story that defines it. Our team delivers results through skillful positioning of the client’s story and relentless execution. Based in Los Angeles, Intrepid augments its international capabilities through active membership in M&A International, an exclusive global alliance of M&A advisory firms.