Intrepid Advises High-End Custom Installation Audio Innovator Sonance on Its Pending Acquisition of James Loudspeaker

Intrepid today announced that it served as the exclusive financial advisor to Sonance, the parent company of Sonance, iPort, and TRUFIG, on its pending acquisition of James Loudspeaker (James), an industry leader in both high-performance residential and commercial speaker solutions for homes, forward-thinking businesses, and upscale marine applications. Based in San Clemente, Calif., Sonance is an award-winning innovator in aesthetically-based home audio technology solutions. sonance

“Sonance’s acquisition of James will bolster our position in the high-end audio market and offers another way for us to bring cutting-edge discreet audio solutions to our customers. At Sonance, we believe in designing products to disappear into architecture, forging authentic partnerships with our customers, and continuing a long heritage of innovation. The acquisition of James enhances all three of these principles and just made sense to us. This is an exciting time for Sonance as we take the next step in our evolution with James as our partner!” commented Ari Supran, CEO of Sonance.


“Sonance has achieved robust growth over the years, solidifying its reputation as a market leader in the custom installation industry. The acquisition of James positions Sonance to accelerate growth and continue its leadership in innovation and discreet audio. It is particularly fulfilling to be a part of yet another game-changing transaction in the CEDIA market,” said Gary Rabishaw, Managing Director and Head of the Commercial & Consumer Technology practice at Intrepid. “Congratulations to the teams at Sonance and James for creating a truly differentiated market leader.”

“We’ve known Gary and Intrepid for many years through their deep focus and many transactions involving companies across the CEDIA landscape. They were an integral part of our team, supporting and guiding us through the process to complete this important acquisition,” said Pat McGaughan, COO of Sonance.

Founded in 1983, Sonance is a leader in the innovative home audio market with distribution in more than 100 countries around the world. Sonance is the parent company of Sonance, iPort, and TRUFIG, with each brand offering unique solutions that harmoniously blend technology and aesthetics—a philosophy that is favored by architects, interior designers, custom installers, home and business owners everywhere. With its respected brand and proven ability to invent state-of-the-art products and deliver cutting-edge solutions, Sonance is uniquely positioned to continue to be the most recognized and highly awarded manufacturer in the architectural speaker and outdoor audio categories worldwide.

Founded in 1999 and headquartered in Minden, Nev., James is an industry leader in both high-performance residential and commercial speaker solutions for indoors, outdoor and marine applications. James products are known for delivering the ultimate entertainment experience while maintaining a minimal visual presence in interior or landscape designs.

The companies have signed a definitive agreement, and the transaction is expected to close by the end of 2019.

Deal Team Contact

Gary Rabishaw, Managing Director

Media Contact

Stephanie Raven, Marketing Specialist

About Intrepid’s Commercial & Consumer Technology Practice

Intrepid’s Commercial & Consumer Technology team provides a unique blend of proven execution expertise, deep industry knowledge, and relationships cultivated over many years of dedicated coverage. Target sectors include: pro audio/visual products and services, musical products, and consumer and residential technologies. By focusing on these sectors, our industry bankers have a deep understanding of prevailing trends and value drivers.