Intrepid announced today that it acted as the exclusive financial advisor to Star Waggons Inc. (Star Waggons), the leading provider of luxury location trailers to the entertainment industry, on its sale to Hudson Pacific Properties, Inc., a real estate company headquartered in Los Angeles, Calif. focused on epicenters of innovation for media and technology, including the operation of multiple production studios in Southern California and a recently announced studio development project in the UK.
Star Waggons, based in Sylmar, Calif., was founded by actor Lyle Waggoner on the set of Wonder Woman in 1979. What started as a “backup career” to acting evolved into a world-renowned brand synonymous with the concept of an on-location cast trailer. The company caters to the demanding needs of both cast and crew and now manages a fleet of nearly 700 purpose-built location trailers relied upon by leading feature film, episodic, and live event productions across the United States and Canada. Star Waggons is now led by Lyle’s sons, Jason and Beau, who have capitalized on significant tailwinds in the entertainment industry to scale the business and expand from California to the fastest-growing content production centers in North America, including Atlanta, New Orleans, Vancouver, and Albuquerque.
Jason Waggoner, president of Star Waggons, remarked: “Our motto is ‘we make artists happy’. My dad founded Star Waggons on the premise that taking care of our customers–including the talent as well as all the folks behind the scenes that make everything happen–was the key to building a business that would stand the test of time. Forty-plus years later, it was critical for our family to find a partner aligned with that philosophy. Hudson Pacific’s culture and focus on building a complete production services platform that serves the diverse needs of our discerning clientele is a perfect match for Star Waggons. My family and I are incredibly excited for what’s to come.”
He commented further, “The Intrepid team served as a true extension of our company and family in our search for the party best suited to be a steward of my father’s legacy. They understood every aspect of our business and customer base as well as our team and family dynamics. They ran an incredibly intensive process to maximize value and cultural alignment. We were overwhelmed by the amount of interest they were willing to generate by telling our story to the investment community.”
Mike Rosenberg, Senior Managing Director, at Intrepid stated, “We have known the Waggoner family for many years and have watched them develop Star Waggons into the premier brand in the industry. We were honored to be able to help them achieve their goals and beyond thrilled for the amazing outcome of our process.”
“We did not take lightly the task of representing a family-owned business with such a rich legacy and worldwide recognition,” added Jonathan Zucker, Managing Director at Intrepid. “It was critical to us to run a process that would not only bring a great financial outcome for the Waggoner family but also ensure that Star Waggons would continue on its amazing growth trajectory and maintain its stellar reputation.”
Deal Team Contacts
Mike Rosenberg, Senior Managing Director
Jonathan Zucker, Managing Director
Andreea Popa, Head of Marketing & Communications
About Intrepid Investment Bankers
Intrepid provides M&A, capital raising and strategic advisory services to entrepreneurs and middle-market companies in various industry sectors. Our heritage breeds a culture that embraces teamwork, tenacity, and creativity to help our clients win big. We believe that every company has an entrepreneurial passion that drives it and a story that defines it. Our team delivers results through skillful positioning and relentless execution. Based in Los Angeles, Intrepid augments its international capabilities through its active participation in Oaklins, an exclusive global alliance of M&A advisory firms.
Investment banking services offered by Intrepid Investment Bankers LLC, a subsidiary of MUFG Union Bank. Member FINRA/SIPC.