One of the Largest Privately-Owned Performance Marketing Agencies in the U.S. Completes Institutional Debt Financing
Intrepid today announced that it served as the exclusive financial advisor to Mercury Media, one of the largest independent performance marketing agencies in the U.S., on its financing with Callidus Capital (TSE: CBL). Founded in Santa Monica, Calif. in 1989 and privately-owned by Eos Partners (Eos), founders and management, Mercury is headquartered in New York and has offices in Boston, Philadelphia and Los Angeles. The company focuses on delivering superior returns on client marketing investment through best-in-class media planning, buying and optimization.
Mercury’s clients include middle-market advertisers from a diverse range of industries such as consumer products, financial services and healthcare. The company develops and implements media strategies for clients through an integrated media approach combining short form TV and digital, servicing notable product marketers such as Philips, NutriBullet, Waterpik and Omaha Steaks. Mercury also specializes in planning and buying media for the Hispanic consumer segment.
“Intrepid’s Capital Markets Group ran a comprehensive process enabling us to secure a new financial partner aligned with the company’s strategic growth objectives,” said Mercury Media Chief Executive Officer, Nicholas Nocca. Eos Management Managing Director, Brendan Moore added: “Intrepid was engaged to assist us with securing debt financing to provide the flexibility necessary to continue to drive the business forward. Through their disciplined, thorough efforts, we were able to successfully complete a transaction while minimizing distraction to management.”
“We were thrilled to work with Mercury’s team to support their growth initiatives. With this new financing, the company has expanded its ability to service clients who are constantly under pressure to meet aggressive targets,” said Jonathan Zucker, Senior Vice President and Head of the Capital Markets Group at Intrepid. “Under Mr. Nocca’s leadership, the company has a reinvigorated culture and intense focus on data, analytics and technology that are driving measurable results for its clients.”
Formed in 1994, Eos is a private investment firm with approximately $1 billion of private equity capital and commitments to invest alongside managers in growing companies in the middle market. For more information, please visit eospartners.com.
Callidus Capital Corporation (TSE: CBL) is a publicly traded, specialty debt fund that provides flexible financing solutions to middle market private equity-backed and founder-owned companies. It has deployed more than $1 billion to companies in Canada and the U.S.