Transaction Summary
Intrepid's Role:
Intrepid acted as exclusive financial advisor, leading a sell-side advisory process and completing a majority recapitalization with MarcyPen Capital Partners and Brand Velocity Group.
Outcome:
GLD entered its next growth phase with partners who combine capital with operating and marketing expertise. MarcyPen and BVG bring brand-building acumen and connections to high-profile talent that will undoubtedly support GLD’s global expansion.
Why It Matters:
Intrepid is seeing significant investor interest in brands that help people express their unique identity, especially among Gen Z and Gen Alpha consumers who deeply value individualism. GLD gives its customers the freedom to show the world who they are, whether bold and loud or refined and timeless. That kind of emotional connection is rare.
As e-commerce continues to reshape how consumers discover and engage with brands, those that feel authentic, community-led, and culture-first are the ones that will win. GLD has proven itself a key tastemaker in youth culture, and with this new partnership, it’s ready to go global.
Overview
Founded in 2015 by Christian Johnston, GLD has quickly emerged as a leading digitally native brand offering jewelry and accessories inspired by streetwear and hip hop culture. Worn by top athletes, artists, and entertainers, GLD has built a loyal following through its deep-rooted presence in music, sports, and youth-driven communities. To accelerate growth, expand omnichannel distribution, and enhance brand reach, GLD partnered with MarcyPen Capital Partners in a strategic growth investment.
Intrepid’s guidance was invaluable throughout this process. They understood our edge, our ambition, and the type of partner we needed to keep building something culturally real and commercially massive.
David ReinkeCEO, GLDTransaction Summary
Intrepid's Role:
Intrepid acted as exclusive financial advisor, leading a sell-side advisory process and completing a majority recapitalization with MarcyPen Capital Partners and Brand Velocity Group.
Outcome:
GLD entered its next growth phase with partners who combine capital with operating and marketing expertise. MarcyPen and BVG bring brand-building acumen and connections to high-profile talent that will undoubtedly support GLD’s global expansion.
Why It Matters:
Intrepid is seeing significant investor interest in brands that help people express their unique identity, especially among Gen Z and Gen Alpha consumers who deeply value individualism. GLD gives its customers the freedom to show the world who they are, whether bold and loud or refined and timeless. That kind of emotional connection is rare.
As e-commerce continues to reshape how consumers discover and engage with brands, those that feel authentic, community-led, and culture-first are the ones that will win. GLD has proven itself a key tastemaker in youth culture, and with this new partnership, it’s ready to go global.
Intrepid’s guidance was invaluable throughout this process. They understood our edge, our ambition, and the type of partner we needed to keep building something culturally real and commercially massive.
David ReinkeCEO, GLD- Steven Nelson Managing Director Head of Financial Sponsor Coverage
- Kyle Kearney Director
- Ana Alvarenga Vice President