Banner Year for Insights and Data Analytics M&A

The most prominent trend in insights and data analytics in the 12 months was the surge in M&A from strategic buyers and private equity firms as corporate boards and investors regained confidence. Billion-dollar acquisition announcements were the norm in 2021. In the last six months alone, we saw Cint Group acquire New Orleans-based unicorn Lucid, Zendesk buy Momentive (SurveyMonkey), Kantar scoop up Numerator, and newly independent Qualtrics acquire Clarabridge. Private equity giants Hellman & Friedman (H&F) and Thoma Bravo made insights and data analytics splashes. The former bought NPD Group and the latter took Medallia private less than a year after the company’s IPO. Speaking of IPOs, Sprinklr and Meltwater made public debuts in 2021.

We believe many of the positive M&A trends in the Insights and Data Analytics sector that have surfaced over the past year are here to stay. We expect to see M&A play an active role as vendors vie for scale, growth, and wallet share, and private equity investors continue to be

Newletter InsightsAnalytics MAReport Q421

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attracted to the large, fragmented, and increasingly disrupted market. This presents opportunities for entrepreneurs to thrive and drives the need for capital and strategic partners. Intrepid provides M&A advisory services to a wide range of marketing communications companies, including agencies, consultancies, experiential firms, public relations, lead generation companies, database/list companies, market and consumer research companies. Our understanding of these complex market dynamics is based on our experience in the industry. If you are interested in learning more about what is going on in the markets or potential options for your business, please feel free to call us at (310) 478-9000.