Intrepid Investment Bankers, a leading middle-market investment bank and the advisory arm of MUFG, a global financial group, announced today that it served as the exclusive financial advisor to Bloom Nutrition on its expanded equity investment from Nutrabolt. The transaction builds on Nutrabolt’s original minority investment in January 2024 and marks a deepening of their strategic partnership. “Bloom’s continued ability to innovate and scale, particularly with the success of its new product platforms, is a testament to the strength of the leadership team and the power of strategic partnerships,” said Brian Levin, Managing Director and Head of the Food, Beverage & Agriculture practice at Intrepid. “We are excited to see what’s next!”
Bloom’s Growth Driven by Sparkling Energy and Bloom Pop
Founded in 2019 by Mari Llewellyn and Greg LaVecchia, Bloom quickly grew into a category-leader across the greens and supplements category, establishing itself as a trusted brand for functional wellness solutions. Following Nutrabolt’s initial investment in January 2024, Bloom has evolved into a multi-platform wellness brand spanning beverages and new functional categories. The rapid sell-through and strong consumer adoption of Sparkling Energy and Bloom Pop underscore Bloom’s ability to innovate and create demand in both traditional supplement aisles and mainstream beverage channels.
Nutrabolt Doubles Down
Since Nutrabolt’s initial investment, the partnership has proven out through significant market wins. Bloom’s Sparkling Energy achieved nationwide distribution within a year of launch, and Bloom Pop has rapidly emerged as a fan favorite. Nutrabolt’s expanded investment underscores its conviction in Bloom’s trajectory, and the brand’s foothold in the women’s health & wellness space. In the next phase of the partnership, Bloom will continue scaling its distribution footprint and filling gaps in the industry.
“We’re incredibly proud of the momentum we’ve built and the community we’ve cultivated,” said Greg LaVecchia, Co-Founder and CEO of Bloom. “Nutrabolt has been a valuable partner – fully aligned in our mission and a genuine champion of our brand. With this expanded partnership, we’re excited to enter our next phase of growth and create something truly meaningful together.”