The private label industry is booming, shaped by shifting consumer preferences and continued retail investment in brands that address a range of price points. Here are the key trends and insights from the latest report:
- Market Growth: Private label sales are projected to reach $373B by 2030, driven by demand for greater affordability without sacrificing quality or taste.
- Retail Expansion: Private label-focused retailers like Costco and Aldi plan to expand aggressively in the coming years, broadening accessibility for consumers across North America.
- Consumer Behavior: Younger generations are more concerned about transparency. Gen Z and Gen Alpha consumers often view buying store brands as a badge of honor.
- Whitespace Opportunity: Private label’s share of U.S. consumer spending is expected to grow by 30–50% over the next several years, approaching levels seen in Western Europe.
- Investment Activity: Private label M&A is accelerating as acquirers seek scale, category breadth, and supply chain control to meet rising retailer and consumer demand.
Download the full report to explore private label trends, M&A activity, and updates on public companies.
