Intrepid Investment Bankers announced that it served as the exclusive financial advisor to Bloom Nutrition on its $90 million minority investment led by Nutrabolt with co-investment from Clayton Christopher Group and Amberstone. “We couldn’t be more pleased with the outcome and are excited to watch Bloom continue to thrive under the new partnership,” said Mike Garcia, Managing Director at Intrepid.
Bloom’s Explosive Growth
Headquartered in Los Angeles, CA and launched in 2019 by Mari Llewellyn and Greg LaVecchia, Bloom is a leading health & wellness brand focused on high-quality, flavorful supplements and nutrition. In January 2020, Bloom launched its now best-selling product line, Greens & Superfoods. Through its dynamic social media marketing strategy, differentiated brand mission and strong consumer connection, Bloom has experienced rapid growth across distribution channels and is currently sold at key mass retailers, including Target and Walmart, as well as online through its company-owned website and Amazon.
The Next Chapter
Building upon the success of Greens & Superfoods and recent retail launches, Bloom is well-positioned to become the leading women’s health & wellness brand by continuing to fill gaps within the industry. Bloom’s founders and management team turned to Intrepid to help them find and select experienced partners who could support new product development, growth of new and existing distribution channels and international expansion.
Nutrabolt’s Thesis on Active Health & Wellness
In Nutrabolt, Bloom found a growth-oriented investor who shared Bloom’s vision for the future of the brand and its strategic priorities. Nutrabolt’s deep experience in the health & wellness industry and strong track record of rapidly growing performance-oriented functional beverage and nutrition brands stand out among those of other investors in the industry.
Why This Deal Matters
- Strong momentum in the health & wellness market as consumers are spending more on products that improve their overall health, fitness, nutrition and mindfulness
- Large whitespace and demand both domestically and internationally for products tailored specifically to support women’s health & wellness
- The investment is highly complementary to Nutrabolt’s portfolio of active health & wellness brands and establishes a foothold for Nutrabolt in the greens & superfoods space
The Bottom Line
Amidst a challenging M&A market for consumer products, high-growth health & wellness brands remain highly sought after by strategic and financial buyers. Intrepid continues to focus on advising companies across the health & wellness landscape with strong customer loyalty and a differentiated brand mission. Intrepid ran a disciplined process with potential investors to find the best partner to support Bloom’s continued growth, ultimately resulting in the desired outcome for Bloom’s founders and management team.