Just as the ink dried on our last blog post about the unprecedented field of strategic buyers in the beauty care sector, another strategic acquirer entered the mix. This week it is Edgewell Personal Care Company (NYSE: EPC) with the announced acquisition of Bulldog Skincare Holdings Limited.
Founded in 2006, Bulldog Skincare is a U.K.-based provider of naturally-based male skincare products, including moisturizers, washes, scrubs, shave gels and lip balms sold in 17,000 locations, primarily in the U.K., U.S., Sweden and South Korea.
Edgewell Personal Care recently split from Energizer Holdings in 2015 to actively build out its personal and beauty care segment. The Bulldog brand will complement Edgewell’s robust portfolio of shaving assets, including Schick and Wilkinson Sword shaving products and razors and Edge and Skintimate shave preparations. Edgewell will discuss the acquisition in further detail on its earnings call, scheduled for this Thursday, Nov. 10.
For additional commentary on the beauty care strategic acquirer landscape, see our blog post “The Year of the Strategic Beauty Care Buyer”.