Consumer purchasing decisions are often driven by lifestyle factors. To be successful, a brand must resonate with the personal aspirations of the consumer. To convey the value of a brand, the banker must comprehend a brand’s DNA and properly tell its story. Our team understands consumer values and stays on top of emerging trends and lifestyles.
Our Lifestyle Brands practice combines decades of experience advising apparel, retail, lifestyle brands, accessories, and footwear companies on the best execution in various transaction types, including sell-side and buy-side, as well as equity and debt capital raises. We maintain deep industry relationships with leading executives, private equity investors and companies in the industry.