Head of Marketing & Communications

Marketing
Los Angeles
Posted 4 weeks ago

Intrepid Investment Bankers (Intrepid) is a specialty investment bank that provides M&A, capital raising, and strategic advisory services to middle-market companies across various industry sectors. The firm focuses on the M&A and capital needs of entrepreneur- and family-owned businesses, private equity sponsors and major corporations.

Intrepid is looking for an energetic and creative Head of Marketing & Communications to help reinforce the brand and work with the CEO and leaders of the firm’s practice areas to develop and implement marketing and communication campaigns and strategics to reach relevant target audiences to drive business opportunities. This position reports directly to the Chief Executive Officer of Intrepid.

Responsibilities
Minimum of 15 years of marketing and branding experience
Marketing, communications, and brand strategy

  • Oversee all aspects of the company’s Marketing and Communications functions to achieve goals and drive firm growth and brand recognition
  • Responsible for bringing state of the art marketing and digital practices to the investment bank
  • Manage a small team of marketing support professionals and work with specialty outside vendors to implement the initiatives in the firm’s marketing plan
  • Responsible for strategy and planning, training, staffing and project management
  • Responsible for process creation, objective setting, and budgeting responsibilities
  • Manage organic, paid, content creation and creative channels
  • Help advance the brand voice within the organization and externally through creative media, involving website, podcasts, video, and print
  • Utilize paid digital and social media as well as partnerships with existing platforms and other tactics to expand the visibility of the Intrepid brand
  • Work with leaders of the firm’s practice areas to define the lead generation opportunities and develop the digital marketing strategy of each practice
  • Work with the practice groups to develop content strategy
  • Conceptualize brand creative with graphic designer and outside agency, as needed
  • Design and execute all marketing plans and campaigns across all channels such as digital, social media, print, podcasting and more
  • Manage the production of all collateral materials to support marketing efforts
  • Oversee public relations and communications with external audiences, including local, national and trade press
  • Source and implement marketing automation program
  • Media related responsibilities including drafting press releases and blogs, media kit, pitches, responsible for awards and reprints

Events, relationships, and client experience

  • Manage all events, sponsorships and speaking engagements
  • Build engagement with content and reach new industry specific target audiences
  • Increase conversion rates and traffic across channels

Operations and Compliance

  • Social media policy and guidelines, brand style guide, business continuity, privacy and disclosures, CCPA/CPRA, marketing operating manual, emergency preparedness, written supervisory procedures, events process, communications policy, compliance policy and process
  • Maintain working knowledge of FINRA/SEC regulations and interface with the firm’s compliance department to make sure marketing and communication practices comply with regulatory and firm policies; work with the compliance department to adopt and refine existing marketing communication compliance policies
  • Compliance – Review responsibilities include advertising and sales literature and manage appropriate reporting such as social media audits and compliance testing
  • Manage the application of and relationship with HubSpot, the firm’s marketing automation resource
  • Oversee compliance with CCPA/CPRA regulation
  • Expense tracking – Insure the tracking of all marketing related expenses in the firm’s expense management system, interfacing with Accounting and Accounts Payable as needed
  • Assist with tracking of the marketing spend of each practice area and overall firm marketing spend

Culture and community

  • Act as team builder, people manager, able to serve as mentor and role model for staff, ensuring a culture of inclusion, innovation, collaboration, and accountability
  • Embrace the culture and values of the firm
  • Identify and manage community outreach and special partnerships in the communities we serve

Qualifications
The ideal candidate should possess the following:

  • 15 years-plus experience in financial services field as a senior leader in marketing and branding role
  • 5-plus years in digital marketing experience (SEO/SEM and pay per click)
  • Team management and team building experience
  • Passionate about the firm’s service offerings and mission
  • Strong creative, analytical and management skills
  • Ability to set strategy, listen to the needs of the practice leaders to implement strategies that drive value to their practices, yet able to willing to work “in the trenches” with graphic design, business development and banker industry teams, internal departments (IT, Compliance, Privacy, Legal, Sourcing, Vendor Management, Risk Management, Human Resources, Finance & Accounting), external vendors and agencies, and executive teams
  • Superior communications skills (written, verbal, and presentation), ability to communicate complex concepts to individuals at all levels
  • Familiarity with software systems such as Adobe Creative Suite, HubSpot, WordPress, Salesforce, Ariba, Concur, and Google Analytics
  • Bachelor’s degree in marketing, communications, or equivalent

Member FINRA/SIPC
Equal Opportunity Employer M/F/D/V

 

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