Digital Marketing Associate

Associate, Marketing
Posted 4 months ago

Intrepid is seeking to hire a talented professional for a Digital Marketing Associate position. Intrepid is a specialty investment bank that provides M&A, capital raising and strategic advisory services to middle-market companies across various industry sectors. The firm focuses on the corporate finance needs of entrepreneur- and family-owned businesses, private equity sponsors, and major corporations.

Intrepid is looking for a proactive Digital Marketing Associate to coordinate and implement various digital marketing strategies. The ideal candidate will have the following qualities: great attention to detail, positive “can do” attitude, willingness to help and be a team player, familiarity with various software programs, an ability to manage multiple projects, and a high level of professionalism. This position reports directly to the Director of Marketing & Communications.

Responsibilities

  • Assist with all things digital including advertising, creating campaigns and templates, building out pop-up content, conversion forms and logic flows
  • Adhere to Intrepid brand tone, voice, look and feel, and maintain standardization across channels
  • Keep projects on track through development and management of timelines from concept to launch
  • Maintain marketing automation platform and assist with Website analytics, metrics, and campaign reporting
  • End-to-end management of email campaigns from concept through implementation, including but not limited to creating emails, structuring A/B tests, scheduling emails, managing review process, reporting on email results, and scrubbing contact lists
  • SEO and SEM—drive for constant optimization to increase ROI and lead generation
  • Identify KPIs and provide monthly analytics of Website leveraging Google Analytics and Google Business
  • Assist with videography, video editing, and other production needs
  • Maintain a strong digital voice through social media across corporate accounts (LinkedIn, Twitter, Facebook, Instagram, Vimeo, and YouTube)
  • Create engaging text, image, and video content for social media accounts (across channels)
  • Manage and build influencer relationships
  • Implement social media calendars to align with marketing strategies, new product launches, events, new distribution, and more
  • Implement paid social strategy
  • Assist with coordinating all digital marketing through the compliance review process
  • Maintain internal Intrepid Bridge Website

Qualifications

The ideal candidate would possess the following:

  • Self-motivated, problem-solver, and a good communicator with the ability to oversee multiple projects
  • Proven ability in testing and deploying marketing campaigns, analytics, and data decision-making
  • Working knowledge with graphic design, videography, video editing, and audio podcasts
  • Proficiency in MAC and Windows operating environments
  • Familiarity with HTML and CSS
  • SEO, SEM, paid social, Google Analytics, Google Business, and Google Ads knowledge
  • Media buys and retargeting coordination experience
  • Strong working proficiency in computer applications such as Adobe Creative Suite (InDesign, Premiere Pro, Photoshop, Illustrator) and Microsoft Office Suite (Word, PowerPoint, Excel)
  • Experience with Salesforce, WordPress, and HubSpot is a must
  • Work experience in the financial services field
  • Bachelor’s degree in Marketing/Communications/Design/Fine Arts or equivalent professional experience

Equal Opportunity Employer M/F/D/V

Member FINRA/SIPC