Intrepid’s head of marketing, Andreea Popa, was recently featured in the Los Angeles Business Journal (LABJ) as one of the “Most Influential Marketers in Los Angeles.” CEO Today also recognized her in the “Business Women of the Year” 2019 special issue, which acknowledges women who are the driving force behind their business while driving equality in their sector and beyond.
The right marketer can be the difference in whether or not your company positions itself in the eyes of the public and its clients for the next level of success. According to the LABJ, the issue profiles “a cross-section of Southern California’s top marketing, media, and advertising executives.” Andreea was one of 20 Los Angeles-area marketing professionals who were selected for recognition. Some of her peers include executives from Edelman, Guitar Center, Hyundai Motor America, RSM US, REVOLVE, Green Hasson Hanks, and the Discovery and Science Channel.
Andreea has led Intrepid’s marketing efforts since 2014 and was pivotal in developing the brand and positioning the highly recognizable Southern California investment bank. Currently, she works closely with the MUFG Union Bank team to maximize marketing opportunities. Ed Bagdasarian, Intrepid CEO, said: “Andreea’s recognition in both the LA Business Journal and CEO Today is well-deserved. She believes that our brand is the window to Intrepid’s soul and as such is dedicated to every aspect of how our brand is perceived in the business community. I don’t think Andreea ever thinks of what she does as a job—she views her role as her mission to communicate who Intrepid is.”
“Our brand strategy focuses on the client experience—it is at the heart of everything we do. Intrepid’s “Unstoppable” ethos speaks to our clients’ unstoppable quest to build their businesses,” said Andreea Popa, Director, Marketing & Communications at Intrepid. “The Intrepid brand embodies our commitment to our clients, who we are as a team, and when it comes to investment banking competitors, we believe Intrepid is in a class of its own. True to our ethos, we continue on our journey of growth in our new partnership with MUFG Union Bank, poised to deliver a unique value proposition to our clients.”