Intrepid Advises MyAdvice on its Growth Financing with Tamarix Capital Partners

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Intrepid Investment Bankers, a leading middle-market investment bank, announced today that it acted as the exclusive financial advisor to MyAdvice on its growth financing transaction with Tamarix Capital Partners. Headquartered in Lehi, Utah, MyAdvice is a prominent leader in digital marketing solutions for small businesses. The transaction marks Intrepid’s third successful engagement with the company after advising on its 2019 refinance with Tree Line Capital Partners and subsequent acquisition of Page 1 Solutions.Tombstone Medium

With roots dating back to 1998, MyAdvice was founded in 2008 by Shawn Miele to create a comprehensive platform that empowers business owners and professionals to increase their revenue by attracting and retaining more clients through digital marketing. The SaaS-based platform enables hands-on control and visibility into the performance of online marketing activities, backed by 20+ years of best practices and expertise on how to maximize those efforts. MyAdvice’s six-stage Pyramid of Success™ provides a proven step-by-step plan for how and when to implement growth-oriented marketing tactics for the greatest impact, including website design and maintenance, local directories, client reviews, social media, search engine optimization (SEO) and paid advertising.

“The Intrepid team worked tirelessly to provide a range of competitive financing solutions,” said Shawn Miele, CEO and majority owner of MyAdvice. “We are grateful for their tenacious efforts in getting the deal across the finish line and are excited for what’s in store. We believe Tamarix will be a valuable partner due to their collaborative approach and capacity to support future acquisitions and growth initiatives.”

“Shawn is a world-class operator with a top-tier management team and platform built for continued success. Tamarix understood the business and the team’s goals from the onset, distinguishing the firm as an ideal growth partner for Shawn and the company,” said Jonathan Zucker, Managing Director and Head of the Capital Advisory Group at Intrepid. “We value our longstanding relationship with MyAdvice; it is a terrific example of Intrepid’s life cycle advisory approach to our clients.”

Deal Team

Jonathan Zucker, Managing Director and Head of Capital Advisory

Greg Passani, Director, Digital Media

Stephen Senior, Associate

Media Contact

Mike Monroe, Head of Marketing

About Intrepid’s Capital Advisory Group

Intrepid’s Capital Advisory Group enables founders, management teams, and financial sponsors to access institutional capital across all forms of debt and equity to execute mission-critical transactions. We are experts at solving complex capital structure needs for our clients, and have global access to capital sources including banks, direct lenders, hedge funds, family offices, and private equity institutions.

About Intrepid’s Digital Media Practice

Intrepid’s Digital Media practice provides M&A advisory and capital raising services throughout the value chain, from emerging growth concepts to more established models to mature public companies. Our specialized investment banking team brings deep sector expertise across agency & marketing services, digital advertising, ecommerce & marketplaces, entertainment & content, events & B2B marketing, marketing technology, and traditional & online publishing. We provide clients with robust industry insight and experience as well as a strong network of prospective buyers, decision-makers and access to key investors.