Intrepid Advises Leading Developer of Home, Health & Wellness Products Bear Down Brands on Its Acquisition of Verilux

Intrepid announced today that it acted as advisor to Bear Down Brands, LLC, (Bear Down) a portfolio company of Topspin Consumer Partners (Topspin), on its acquisition of Verilux, Inc., a Waitsfield, Vt.-based provider of innovative lighting products that simulate natural light indoors for reading and seasonal light therapy. Founded in 2010, Huntington Beach, Calif.-based Bear Down is a leading developer and marketer of premium home, health and wellness products, marketed under the Pure Enrichment, Bentgo, Brusheez, and EasyLunchboxes brands. The acquisition of Verilux expands Bear Down’s family of brands and solidifies their position as a leader in the home, health and wellness market.

Bear Down’s acquisition of Verilux marks the second time that Intrepid has advised Bear Down on a transaction, having previously worked with them to find a capital partner for their continued growth and expansion in Topspin.

“The Intrepid team was again relentless in their efforts to identify M&A opportunities for Bear Down. The multitude of creative ideas they surfaced along the way speaks to their tenacity and ability to think outside of the box strategically,” said Josh Goldberg, President of Bear Down.beardownbrands

“We could not be more pleased to have worked with the Bear Down team again, this time on the buy-side, to find them a great strategic fit in Verilux that supports their continued vision for the business into the future,” further commented Joseph Husband, Intrepid’s Director of Business Development.

“The uniqueness of Verilux’s product offering and brand positioning as a leader in the health and wellness markets made it an attractive target for Bear Down as they continue their expansion in the category while differentiating themselves with a unique but unified offering to consumers around the globe,” said Ian McCarthy, Associate, Business Development at Intrepid.

Topspin is a Mamaroneck, N.Y.-based private equity firm that makes investments in established, profitable and fast-growing middle-market consumer businesses. The firm invests across several sub-verticals within consumer, including health and wellness, personal care/beauty, food/beverage, household goods, pet, and juvenile products. The Topspin team has considerable operational expertise and collaborates with founder-owners and management teams to build businesses of varying stages and sizes.

Intrepid’s Buy-Side Advisory team conducts strategic acquisition searches for private equity groups, their portfolio companies, and large corporations in a wide variety of industries.

Deal Team Contacts

Joseph Husband, Director, Business Development

Ian McCarthy, Associate, Business Development

Media Contact

Andreea Popa, Director, Marketing & Communications

About Intrepid Investment Bankers

Intrepid provides M&A, capital raising and strategic advisory services to entrepreneurs and middle-market companies in various industry sectors. Our heritage breeds a culture that embraces teamwork, tenacity and creativity to help our clients win big. We believe that every company has an entrepreneurial passion that drives it and a story that defines it. Our team delivers results through skillful positioning and relentless execution. Based in Los Angeles, Intrepid augments its international capabilities through its active participation in Oaklins, an exclusive global alliance of M&A advisory firms.