Intrepid Advises Bloom Nutrition on its Equity Investment Led by Nutrabolt

Intrepid Investment Bankers announced that it served as the exclusive financial advisor to Bloom Nutrition on its $90 million minority investment led by Nutrabolt with co-investment from Clayton Christopher Group and Amberstone. “We couldn’t be more pleased with the outcome and are excited to watch Bloom continue to thrive under the new partnership,” said Mike Garcia, Managing Director at Intrepid.

Bloom’s Explosive Growth

Headquartered in Los Angeles, CA and launched in 2019 by Mari Llewellyn and Greg LaVecchia, Bloom is a leading health & wellness brand focused on high-quality, flavorful supplements and nutrition. In January 2020, Bloom launched its now best-selling product line, Greens & Superfoods. Through its dynamic social media marketing strategy, differentiated brand mission and strong consumer connection, Bloom has experienced rapid growth across distribution channels and is currently sold at key mass retailers, including Target and Walmart, as well as online through its company-owned website and Amazon.

greens originalmaribehindbloom

The Next Chapter

Building upon the success of Greens & Superfoods and recent retail launches, Bloom is well-positioned to become the leading women’s health & wellness brand by continuing to fill gaps within the industry. Bloom’s founders and management team turned to Intrepid to help them find and select experienced partners who could support new product development, growth of new and existing distribution channels and international expansion.

Nutrabolt’s Thesis on Active Health & Wellness

In Nutrabolt, Bloom found a growth-oriented investor who shared Bloom’s vision for the future of the brand and its strategic priorities. Nutrabolt’s deep experience in the health & wellness industry and strong track record of rapidly growing performance-oriented functional beverage and nutrition brands stand out among those of other investors in the industry.

Why This Deal MattersBloom Large

  • Strong momentum in the health & wellness market as consumers are spending more on products that improve their overall health, fitness, nutrition and mindfulness
  • Large whitespace and demand both domestically and internationally for products tailored specifically to support women’s health & wellness
  • The investment is highly complementary to Nutrabolt’s portfolio of active health & wellness brands and establishes a foothold for Nutrabolt in the greens & superfoods space

The Bottom Line

Amidst a challenging M&A market for consumer products, high-growth health & wellness brands remain highly sought after by strategic and financial buyers. Intrepid continues to focus on advising companies across the health & wellness landscape with strong customer loyalty and a differentiated brand mission. Intrepid ran a disciplined process with potential investors to find the best partner to support Bloom’s continued growth, ultimately resulting in the desired outcome for Bloom’s founders and management team.


Deal Team

Michael Garcia, Managing Director

Brian Levin, Managing Director

Gavin Cutrino, Associate

Ellie Taraska, Analyst


About Intrepid Investment Bankers

Intrepid is a specialty investment bank focusing on M&A and capital advisory services for middle market companies. ​Our own entrepreneurial roots, combined with MUFG (Mitsubishi UFJ Financial Group), one of the largest financial institutions in the world, unlocks the best of both worlds for our clients: human-centric investment banking at a global scale. ​

Our unique culture attracts, develops and retains the best talent in the industry. Through client-centered deal making, best-in-class market intelligence, global capital resources and extensive access to acquirers and capital providers, our bankers work tenaciously to deliver the value in your business beyond conventional metrics.