Bear Down is an omnichannel eCommerce company with rapidly-growing consumer brands Bentgo and Pure Enrichment
Intrepid today announced that it served as the exclusive financial advisor to Bear Down Brands (Bear Down)—a rapidly-growing developer and marketer of branded home, health and wellness products—on its growth investment transaction from Topspin Partners, a lower middle-market private equity fund based in Mamaroneck, N.Y. Bear Down has capitalized on the dramatic shift of consumer purchases to eCommerce through its diversified portfolio of humidifiers, air purifiers, personal care products, food storage and other products sold under its two main brands: Pure Enrichment and Bentgo. Topspin has partnered with the existing owner-operators and co-founders of the company who will continue to manage the business going forward.
“Intrepid provided us with expert guidance and leadership throughout the transaction process, by bringing us multiple options to help us find an attractive value-added partner and an outstanding transaction that achieved our objectives,” said Joshua Goldberg, Co-Founder and President of Bear Down. Mathew Weiss, Co-Founder and Vice President, added: “We are thrilled to partner with Topspin. We believe that their expertise, extensive network and deep understanding of the consumer products industry will support the growth of our brands and expand our distribution capabilities.”
“Bear Down’s dynamic entrepreneurs have built two successful, rapidly-growing consumer brands and this new partnership with Topspin will support the company’s continued expansion. It’s exciting and rewarding to guide Mat and Josh through this process to evaluate and select a value-added investment partner,” said Adam Abramowitz, Managing Director at Intrepid. “The success and rapid growth of Bear Down demonstrates the power of branding coupled with eCommerce expertise. The amount of interest in “eCommerce first” brands is surging as investors seek to capitalize on the exponential growth of consumer online purchasing,” added Brandon Quartararo, Senior Vice President and Head of the Digital Media practice at Intrepid.
Founded in 2011 by Josh Goldberg and Mat Weiss, Santa Ana, Calif.-based Bear Down has developed brands that have emerged as some of the top performers within their key product categories. Since inception, management has launched more than 200 SKUs and has driven impressive financial results recently ranking No. 405 on Inc. Magazine’s “5,000 Fastest Growing Companies” with 1,080% three-year growth. Mat and Josh’s experience in the eCommerce space provided them with deep industry knowledge on how to design, manufacture, market and sell innovative products via online channels. Bear Down cultivates a well-rounded evergreen product portfolio and introduces products with unique design and modern aesthetics. This product portfolio is a result of the company’s developed and advanced strategy of identifying and launching products across fragmented and underserved eCommerce markets.
Breakwater Management, LLC provided a uni-tranche loan facility and equity co-investment to help support the transaction.
Deal Team Contacts
Adam Abramowitz, Managing Director
About Intrepid Investment Bankers
Intrepid provides M&A, capital raising and strategic advisory services to entrepreneurs and middle-market companies in various industry sectors. Our heritage, rooted in our founders’ successful 35-year history, breeds a culture that embraces teamwork, tenacity, and creativity to win big for our clients. We believe that every company has an entrepreneurial passion that drives it and a story that defines it. Our team delivers results through skillful positioning and relentless execution. Based in Los Angeles, Intrepid augments its international capabilities through its active participation in Oaklins, an exclusive global alliance of M&A advisory firms.
About Topspin Partners
Topspin Partners is a suburban New York-based private equity fund that makes investments in profitable and established lower middle-market businesses. The firm invests across a number of industries, including health and wellness, niche consumer, food and beverage, business services and security. The Topspin team has considerable operational expertise and collaborates with management teams to build businesses of varying stages and sizes. Further information on Topspin can be found at topspinpartners.com.
Erica Gunn, Marketing Specialist