First, we hope our network is all staying safe and healthy! At Intrepid, our Lifestyle Brands team is thinking about what the world might look like post-pandemic. To provide our network with a glimpse into the future, we want to provide you with some insight based on what the experts on the front lines are seeing. Last week we caught up with Taylor Holiday, Founder of Common Thread Collective, a digital growth agency focused on helping eCommerce brands scale their online revenue, to get his insights into what he was seeing.
We will start with the conclusion…
While most felt that consumers would tighten their wallets during this economic shutdown, it turns out that consumers are continuing to shop online to the benefit of direct-to-consumer brands who have been able to rapidly adapt to the ever-changing environment.
To read the full interview with Taylor, click here or on the thumbnail below.
We look forward to hearing from you!