Direct-to-consumer (D2C) beauty and personal care companies continue to attract significant investor interest as both Harry’s and Glossier received new rounds of funding this past month. Harry’s, a D2C subscription-based men’s grooming brand aimed at providing quality shaving and related accessories at affordable prices, raised $112 million in a Series D round led by Alliance Consumer Growth and Temasek Holdings. The investment puts Harry’s at a cumulative $474 million of capital raised to date and will fund the company’s expansion into new personal care product categories beyond men’s grooming.
Glossier, a D2C makeup, skin care, and fragrance company, recently raised $52 million to fund the continued growth of the brand and improve customer experiences. Founded in 2014, Glossier evolved from the beauty care blog, Into the Gloss. The Series C round was led by existing investors IVP and Index Ventures, bringing Glossier’s total funding to $86 million.
Such transactions highlight the growing investment appetite in D2C beauty and personal care brands and underscore the disrupting power of the model. From D2C origins, beauty and personal care brands are then able to utilize outside funding to expand into additional product categories and distribution channels, including traditional retail. Investor interest has been further heightened by the allure of a premium strategic exit as recently demonstrated by the high-profile acquisitions of Native by Procter & Gamble and Dollar Shave Club by Unilever.