Strong End to 2016 for Digital Media

http://intrepidib.com/wp-content/uploads/2017/02/Newletter_DigitalMedia_MAReport_Q416.pdf

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The fourth quarter of 2016 was active for transactions across the digital media space, with nearly 250 global M&A transactions and more than 1,400 disclosed global financings.

Several key trends that drove consolidation and investment in the sector included:

  • Traditional media companies’ continued focus on utilizing alternative digital channels to distribute content and attract new audiences
  • Increased activity from Chinese investors and conglomerates in the advertising and digital marketing sectors
  • Ongoing merger activity between traditional brick-and-mortar retailers and eCommerce businesses to create omni-channel commerce platforms
  • Expanded investment across virtual and augmented reality content production and platform technologies
  • Migration of enterprise services and content to the cloud, and
  • An expanded focus on mobile marketing and marketing automation to increase the effectiveness of advertising ROI.

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