Social media has become a standard business practice as consumers seek to engage actively with a brand. The Consumer Products sector is evolving and growing as changes in online, retail, and licensing channels are blurring, and technology is impacting the way people shop. The eCommerce platform has revolutionized the customer experience and provides consumers with an inside look into their favorite brands. Consumers are now better educated and do their research before shopping. Moreover, investors are looking for leaders and companies who are willing to take on challenges and build great brands.
Our distinguished panelists from across the branded consumer sector discussed the increasingly challenging environment for retailers, the rise of social media in the eCommerce industry, and the omnichannel world that is disrupting norms and changing the retail market landscape and consumer shopping behavior.
Taylor Holiday, Managing Partner, Common Thread Collective
Gunnar Lovelace, Founder and Co-CEO, Thrive Market
Greg Fass, Brand Manager, MeUndies