Acquisition of Award-Winning Agency Bolsters Zealot’s Digital Marketing Expertise
Intrepid today announced the acquisition of its client Threshold Interactive (Threshold), a digital marketing agency that represents a variety of iconic international brands, by Zealot Networks (Zealot), a digital-first media company that empowers entrepreneurs by delivering multi-platform revenue, distribution and development opportunities. Intrepid acted as the exclusive financial advisor to Threshold, and initiated and negotiated the transaction, which closed on February 27, 2015.
“We’re tremendously excited to join the Zealot family—this partnership enables us to be part of a very robust and powerful network of brand builders, content creators and highly effective distribution vehicles,” said John Montgomery, CEO of Threshold. “Intrepid’s team found us the right strategic partner. Their tenacity and fluid and open teamwork across the board helped position us for continued growth.”
Threshold’s CFO and Co-Founder, Scott Williamson, commented: “Intrepid was fantastic every step of the way. We appreciate them bringing us this great opportunity and navigating us to this very successful outcome.” Tristan Snyder, Head of Intrepid’s Digital Media & Technology group, said: “It was essential for us to bring John and Scott a partner that would truly complement the creativity, vision and culture on which they have built their company. Whether business owners are pursuing an M&A event or seeking to raise capital, effectively articulating their company’s vision to the market is one of the most important steps in securing the right partner.”
Jonathan Zucker, Head of the Capital Markets group at Intrepid, further stated: “Zealot, with its collection of synergistic, cutting-edge portfolio companies, is a perfect fit. We are excited to watch this innovative group continue to push the envelope in the digital world.”
Threshold operates as a full-service digital marketing agency focused on leveraging the best in social media, content, interactive strategy and technology to create award-winning integrated campaigns. The company won Advertising Age’s “Small Agency of the Year” award for the West Region in 2013. Culver City, Calif.-based Threshold was founded in 2004 by two highly complementary visionaries: John Montgomery, a multi-media artist and director who has been building brands at the bleeding edge of pop-culture for over a decade, and Scott Williamson, a former rocket scientist and true technology evangelist.
Intrepid’s Digital Media & Technology team has extensive experience across a broad range of subsectors, including Digital and Internet Marketing, Social and Mobile Media, Ad Tech, eCommerce, Software-as-a-Service (SaaS), Cloud Computing, Big Data and Analytics and Technology-Enabled Business Services.
Deal Team Contacts
- Tristan Snyder, Co-Head of Software & Services and Senior Vice President
- Jonathan Zucker, Head of Capital Markets and Senior Vice President
About Intrepid Investment Bankers
Intrepid Investment Bankers provides M&A, capital raising and strategic advisory services to entrepreneurs and middle-market companies in various industry sectors. Our heritage, rooted in our founders’ successful 35-year history, breeds a culture that embraces teamwork, tenacity and creativity to win big for our clients. We believe that every company has an entrepreneurial passion that drives it and a story that defines it. Our team delivers results through skillful positioning of the client’s story and relentless execution. Based in Los Angeles, Intrepid augments its international capabilities through active membership in M&A International, an exclusive global alliance of M&A advisory firms.