Intrepid Advises Market Leader and Innovator in Gamification Solutions, Bunchball, on Its Sale to BI WORLDWIDE

Intrepid today announced that it served as the exclusive financial advisor to Bunchball, a market leader and innovator in gamification and engagement solutions, on its sale to BI WORLDWIDE. Based in San Mateo, Calif., and a portfolio company of Parallax Capital Partners (a private equity firm focused on acquiring and operating application software and related services companies), Bunchball is a pioneer in the gamification industry, which uses game design elements and principles in non-game contexts.

Bunchball’s suite of solutions starts with data-driven guidance to motivate sales teams, enhance channel strategy and boost employee collaboration. Powered by game mechanics, companies have found success by engaging in high-value activities that have a bottom-line impact. Examples include badging, team points and leader boards as well as learning challenges, sales competitions and social activity. Bunchball’s applications tap into the human element to deliver a positive ROI. Furthermore, since the launch of Nitro, millions of people have completed more than 5 billion challenges powered by Bunchball. The company has proven that effective gamification can create measurable ROI and real business value.

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“Today’s announcement creates the industry’s first comprehensive suite of motivation and engagement solutions,” commented Joe Fisher, CEO of Bunchball. “Companies will now have a sustainable and proven way to drive performance while creating an ideal, productive experience for sales teams, channel partners and employees. Intrepid’s Digital Media team understands that the human user experience drives software design. Their team found us the right partner in BI WORLDWIDE, and together, our companies are uniquely positioned to help large enterprises drive action, gain deep insights and achieve strong business results.”

“Bunchball is a recognized leader in combining gamification and engagement with behavioral economics and big data to inspire action,” said Brandon Quartararo, Head of the Digital Media practice at Intrepid. “Both Bunchball and BI WORLDWIDE are focused on delivering measurable results to customers who will benefit from the expanded and innovative offerings designed to drive behavior change.”

Gary Hansen, COO, BI WORLDWIDE, shared: “We are excited to join forces with the successful team at Bunchball, the company that founded the gamification industry. By integrating their proven, patented gamification technology with our existing employee, sales and channel solutions, we will bring unmatched flexibility to the market.”

Headquartered in Minneapolis, Minn., BI WORLDWIDE has more than 25 offices throughout the U.S. and globally in Australia, Brazil, Canada, China, India, Latin America, Singapore and the U.K. Supporting 140 countries and operating in 22 languages, BI WORLDWIDE brings best-in-class sales, channel, employee and customer solutions grounded in the science of behavioral economics to its global and regional customers.

Deal Team Contacts

Brandon Quartararo, Head of Digital Media

Grady McConnell, Vice President

Greg Passani, Associate

About Intrepid Investment Bankers

Intrepid provides M&Acapital raising and strategic advisory services to entrepreneurs and middle-market companies in various industry sectors. Our heritage, rooted in our founders’ successful 35-year history, breeds a culture that embraces teamwork, tenacity, and creativity to win big for our clients. We believe that every company has an entrepreneurial passion that drives it and a story that defines it. Our team delivers results through skillful positioning and relentless execution. Based in Los Angeles, Intrepid augments its international capabilities through its active participation in Oaklins, an exclusive global alliance of M&A advisory firms.

Media Contact

Andreea Popa, Director, Marketing & Communications