Prestige Cosmetics Brand LORAC Partners with Encore Consumer Capital to Further Drive Brand Potential
Intrepid today announced that its client, LORAC Cosmetics, a leading prestige color cosmetics brand founded by celebrity makeup artist Carol Shaw, has received an investment from Encore Consumer Capital, a San Francisco-based private equity firm that invests exclusively in leading consumer products companies. The investment was made in partnership with the management team and the company’s new CEO, Tim McMeekan. Carol Shaw will continue on as Founder, maintaining key roles in product development and public relations.
Carol Shaw, Founder of LORAC, said: “We put our trust in Intrepid to guide us through this process and they delivered every step of the way. They understood our business, story, brand and vision—and in the end found us the right partner in Encore. The best of LORAC is yet to come.”
“Carol and her team have built one of the truly authentic brands in the prestige color cosmetics industry,” said Steve Davis, Managing Director and Head of the Beauty & Personal Care practice at Intrepid. “We knew early on that both the team and the brand’s powerful connection with its consumer base would resonate well with potential investors. We are thankful to have been a part of the LORAC story and team, and we are confident that the partnership with Encore and Tim McMeekan will drive the LORAC brand to even greater heights.”
LORAC is an authentic Hollywood inspired prestige color cosmetics brand known as the “The Red Carpet Authority”. The company offers an expanding line of high-quality color cosmetics that are formulated to be non-irritating, natural-looking, effective, long-lasting and easy-to-use. LORAC puts care before color, but sacrifices neither. The company currently sells its products through specialty, department store and online channels and has experienced strong momentum across each of its key retail partners and on its own digital platform.
Intrepid is one of the most active mergers and acquisitions advisors in the Beauty & Personal Care sector. Our practice has a deep understanding of trends and value-drivers across the sector, ongoing dialogue with the acquirer and investor universe, and a proven track record helping clients sell to global strategic acquirers and value-added private equity groups.
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About Intrepid Investment Bankers
Intrepid Investment Bankers provides M&A, capital raising and strategic advisory services to entrepreneurs and middle-market companies in various industry sectors. Our heritage, rooted in our founders’ successful 35-year history, breeds a culture that embraces teamwork, tenacity and creativity to win big for our clients. We believe that every company has an entrepreneurial passion that drives it and a story that defines it. Our team delivers results through skillful positioning of the client’s story and relentless execution. Based in Los Angeles, Intrepid augments its international capabilities through active membership in M&A International, an exclusive global alliance of M&A advisory firms.