Intrepid today announced the acquisition of ScarAway®, a leading U.S. over-the-counter (OTC) scar management brand, from its client Enaltus, LLC by Perrigo Company plc (NYSE: PRGO). Enaltus is a portfolio company of HealthEdge Investment Partners.
“Intrepid understood the value drivers and brand value of the ScarAway® brand from the outset. They ran a terrific process, resulting in the right acquiror for ScarAway® and a great result for Enaltus and HealthEdge,” said Jeff Thompson, CEO of Enaltus and Partner at HealthEdge.
“We were impressed with the brand’s market leadership position, strong physician support network, and multi-channel presence—and we knew ScarAway® would generate a great deal of interest,” added Steve Davis, Managing Director and Head of the Beauty & Personal Care practice at Intrepid. “We were excited to represent a quality consumer OTC brand such as ScarAway® and enjoyed the opportunity to work with both the Enaltus and HealthEdge teams. We look forward to seeing the future growth of the brand under Perrigo’s ownership.”
ScarAway® is a market leader in the scar management category in the OTC consumer channel. It is the fastest growing brand in the category and is currently the No. 1 100% silicone scar treatment brand and the No. 2 brand in the overall consumer scar category in the U.S. ScarAway® provides a complete range of scar management solutions including: gels, serum and long and short fabric-backed silicone sheets. ScarAway® has distribution across all the leading retailers in the drug, mass, food, specialty and ecommerce channels with a presence in more than 35,000 doors in the U.S.
Intrepid is one of the most active mergers and acquisitions advisors in the Beauty & Personal Care sector. Our practice has a deep understanding of trends and value-drivers across the sector, ongoing dialogue with the acquiror and investor universe, and a proven track record helping clients sell to global strategic acquirors and value-added private equity groups.
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About Intrepid Investment Bankers
Intrepid Investment Bankers provides M&A, capital raising and strategic advisory services to entrepreneurs and middle-market companies in various industry sectors. Our heritage, rooted in our founders’ successful 35-year history, breeds a culture that embraces teamwork, tenacity and creativity to win big for our clients. We believe that every company has an entrepreneurial passion that drives it and a story that defines it. Our team delivers results through skillful positioning of the client’s story and relentless execution. Based in Los Angeles, Intrepid augments its international capabilities through active membership in M&A International, an exclusive global alliance of M&A advisory firms.